PortfolioScience is our way of investing that’s based on Nobel Prize winning research, academic evidence and most importantly, common sense. It’s about doing a few simple things exceptionally well. It’s built around our six principles of successful investing:


Don’t try to beat the markets. There’s a huge amount of evidence proving that the majority of fund managers don’t win over the long term.

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Accept the stock market is tough to beat


Investors hoping for high returns with low risk can only be certain of one thing – disappointment. If you want higher returns you must take more risk. There are no magic tricks for getting around this one.

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Understand risk and return are related


Diversifying your investments, which means spreading them around as much as possible, is a simple and sensible way of reducing risk.

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Don’t put all your eggs in one basket


There are two things you can do with your money. You can lend it to someone, like a bank or a company. Or, you can own things, like property or shares. Finding the right mix between lending and ownership has been proven to be crucial to investment success.

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Focus on the investment mix


A % point here or there may not sound very much. But it is. Small differences add up to large ones over time. Investing is the one area in life where you don’t get what you pay for, as typically the more it costs, the less you get back.

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Keep your costs low


Buying high and selling low sounds mad. But surprisingly, it’s what lots of people do. They panic. You need to take emotion out of the process and invest for the long term.

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Control your emotions and think long-term

This way of investing works. Significant research proves it.

Find out more about our investment approach by downloading our full PortfolioScience™ Guide for free below.