Our clients are selective. And so are we. We only work with successful individuals and their families where we can add significant value to their current situation.
In 2009 we reduced the number of clients we look after from over a thousand to less than a hundred. This was all part of our vision to be the best at what we do. We realised that to be number one we needed to focus all our efforts on those clients who would benefit most from our different way of working with them.
Our clients have certain things in common. Typically they’re business owners, or have sold their businesses in recent years. Or they are equity partners in professional firms. Some are high earning senior executives in large companies.
When we first meet we usually find that they’ve prioritised their business lives over their personal finances. They’ve made some good decisions, but there is no focus on why. They may have worked with a number of different advisers, who’ve given them conflicting advice. Things have been missed. Often they’re paying more than they need to.
Some have even been misled by the financial services industry, have accumulated a pile of investment products and have no idea if they’re on track to achieve everything that’s important to them. They have no plan. Of course, this is all before they start working with us.